When you think of a practitioner of the occult, the mental picture often jumps to a hunched‑over sage from the sixteenth century, poring over cryptic runes and dusty grimoires. In reality, today’s modern magicians are more likely to be typing away on a MacBook, sharing herbal recipes on Twitter, or livestreaming a ritual to a global coven. These ten examples illustrate the top 10 ways the occult is slipping into every corner of social media, from political hexes to emoji enchantments.
Top 10 Ways The Occult Is Infiltrating Social Media
10 Trump Witches Hex The US Election
The 2020 presidential race turned out to be one of the most polarizing contests in American history, with Joe Biden’s victory sparking both jubilation and fury, while former President Donald Trump and his followers loudly alleged voter fraud. Yet some claim there was an unseen, magical factor that nudged the outcome in Biden’s favor. According to a cadre of occult activists, a coordinated spell was launched just days before the election to sway the nation away from Trump.
On Halloween, three days prior to the vote, magical activist Michael M. Hughes rallied thousands of witches to join an online ritual aimed at banishing President Trump. Participants were instructed to chant cleansing spells, light candles adorned with political colors, and coat maps of the United States in blue paint, all beneath the glow of a full blue moon. The ceremony was meant to summon ancestral spirits and generate a ‘mighty blue wave’ to propel Biden into the White House.
Hughes asserts that the collective incantations succeeded in raising that very wave, which he believes will wash away what he describes as the corruption, injustice, and wickedness associated with Trump and the Republican Party, ensuring a peaceful transition of power. While political magic might seem a contemporary invention, its roots stretch back centuries; during World War II, Britons invoked magical protection against Nazi invasion, and in the 1960s the feminist group W.I.T.C.H. staged magical protests on Wall Street, a tradition that continues today.
Whether or not any supernatural force truly altered the election, the episode illustrates how modern occultists harness digital platforms to coordinate large‑scale spellwork, turning political activism into a form of modern mysticism.
9 Casting Spells With Emoji Magic
Runes and symbolic glyphs have long been prized tools for black‑magic practitioners, enabling them to focus intent and summon desired outcomes. Historically, sigil magick—an image‑based tradition dating back to medieval Europe—relied on hand‑drawn symbols. In the digital age, however, a new generation of sorcerers has swapped stone tablets for the ubiquitous emoji, giving ancient practices a sleek, contemporary makeover.
Proponents of emoji magic argue that the key to a successful spell lies in crystal‑clear visualization, followed by translating that vision into a string of emojis and sending it out into the ether of the internet. For instance, someone searching for misplaced keys might combine a magnifying‑glass emoji with a key icon, while a seeker of romance could string together a series of heart emojis interspersed with symbols representing desired personality traits.
Critics may dismiss emoji spells as frivolous, but practitioners maintain that the very absurdity and novelty of the method amplify its power. As a Californian witch told Vice, “Being silly and strange is part of being a witch,” suggesting that the playful, unconventional nature of emoji magic is itself a potent catalyst for intention.
8 Black Magic Healers On Instagram
The resurgence of black magic, especially the West African tradition known as juju, has found fertile ground online. Influential figures such as British rapper J Hus have helped thrust these practices into mainstream awareness, and a growing legion of spiritualists are now amassing hundreds of thousands of followers on platforms like Instagram.
On Instagram, West African spiritual leaders—often called babalawos—market themselves as relationship therapists, offering a variety of magical artifacts and herbal concoctions. A young woman seeking a wealthy partner might invest in a bespoke herbal blend, while a betrayed spouse could purchase a blue‑eye bracelet designed to draw a wayward lover back home. The platform’s visual nature allows practitioners to showcase their offerings with polished aesthetics, turning ancient rituals into a modern e‑commerce experience.
As the popularity of juju expands, ethical questions arise. Skeptics question the morality of using ritual magic to manipulate personal relationships, noting incidents such as a 2019 scandal where a woman admitted to slipping her menstrual blood into a lover’s meals. Despite controversy, the demand for black‑magic services persists, underscoring the lucrative potential of occult commerce in the digital era.
7 Romania’s Supernatural Revolution
In Eastern Europe, especially Romania, the figure of the sorceress—known locally as a vrajitoare—has long commanded respect. Traditionally, girls were taught mystical practices from a young age, passing down rituals through generations. Today, a new wave of Romanian witches is leveraging the internet to broaden their reach, attracting clients far beyond their villages and turning their craft into a profitable enterprise.
The Romanian government, noticing this digital boom, has introduced tighter regulations over the past decade. In 2011, President Traian Băsescu instituted an income tax specifically for witchcraft earnings, sparking debate among practitioners. Some welcomed the tax as a step toward legitimizing their work, while others reacted dramatically, allegedly dumping poisonous mandrake into the Danube to protest the new fiscal burden.
6 School Of Black Magic
Occult knowledge has historically been transmitted from master to apprentice, often through secretive, in‑person mentorships. In the modern era, however, the entire curriculum of the dark arts can be accessed from a computer screen, thanks to the efforts of eccentric magician Jason Louv. Louv’s eclectic career spans AI development at Google, participation in Buzz Aldrin’s Mars colonization project, and collaborations with avant‑garde musician Genesis P‑Orridge.
Now he runs magick.me, the sole online school dedicated to teaching a wide array of mystical subjects. Students can explore topics ranging from neuro‑linguistic programming and psychic protection to the meditation techniques of infamous English occultist Aleister Crowley, who famously billed himself as “the wickedest man in the world.” The platform democratizes esoteric education, allowing anyone with an internet connection to delve into the mysteries once guarded by secret societies.
While the school’s brochure teases a series titled “10 Unsolved Murders With Strange Links To The Occult,” the core offering remains a comprehensive, digitally delivered apprenticeship in the arts of magic.
5 TikTok Witches Curse The Moon
TikTok is often associated with fleeting dance challenges and lip‑sync videos, yet beneath its glossy surface lies a shadowy network of magicians, astrologers, and niche spiritualists. In the summer of 2020, a small group of amateur witches attempted to cast a curse on the moon, believing that the celestial body held sacred significance and that defiling it would have profound metaphysical repercussions.
Although the lunar curse had no observable impact on the actual moon—its phases continued unabated—the attempt ignited outrage among believers who view the moon as a holy symbol. Critics argued that such an act was deeply disrespectful, fueling heated debates across social media platforms about the ethics of attempting to manipulate cosmic forces.
The incident highlights how even the most light‑hearted social apps can become arenas for serious occult experimentation, blurring the line between entertainment and genuine mystical intent.
4 Haunted Items For Sale On eBay
Centuries ago, the exchange of haunted artifacts would have taken place under the cover of night, at discreet rendezvous where conspirators could avoid the scrutiny of witch‑hunters. Today, the trade of cursed objects has migrated to mainstream e‑commerce sites like eBay, where collectors can purchase haunted dolls and other macabre trinkets with just a few clicks.
The marketplace hosts a niche industry devoted to selling supposedly possessed items, especially dolls that allegedly exhibit paranormal behavior. For example, a wide‑eyed figurine named Polly is rumored to manipulate room temperature, while a wool‑capped clown called Charles is said to bang doors and emit eerie howls. Prices range from modest tens of dollars to upwards of $7,000 for particularly notorious pieces.
Vendors emphasize that their motivation isn’t profit but rather a desire to help the spirits trapped within these objects find peace, positioning the trade as a form of compassionate exorcism rather than mere commercial exploitation.
3 Coven Meetings On Zoom
Shakespeare’s iconic witches from Macbeth conjure images of thunderous incantations in dimly lit chambers. In the age of COVID‑19, however, these covens have migrated to virtual meeting rooms, convening over Zoom instead of fog‑shrouded forests. The pandemic forced witches worldwide to abandon face‑to‑face gatherings, prompting a rapid adaptation to digital platforms.
Online covens now use video conferencing to share tarot readings, practice occult writing, and study mystical texts together. A notable example occurred when a Michigan shop hosted a Spring Equinox celebration on Facebook Live, drawing a record crowd of roughly 4,000 participants eager to partake in the ritual from the safety of their homes.
This shift demonstrates the resilience of magical communities, showing that even ancient practices can thrive in the modern, screen‑dominated world.
2 WitchBlr
The surge of online dark‑arts enthusiasm has attracted personalities from all walks of life, including multi‑platinum musicians. In 2017, Lana Del Rey declared herself “a bit of a mystic at heart” and announced plans to cast a curse on Donald Trump. Her revelation resonated strongly within Tumblr’s burgeoning witchcraft community, known as WitchBlr.
WitchBlr serves as a vibrant subculture where aspiring mystics exchange knowledge on crystals, candles, curses, and palm reading. The community blends stylized aesthetics with earnest spiritual practice, and Lana Del Rey’s endorsement has helped propel its reach, inviting a wider audience to explore occult traditions in a contemporary, internet‑friendly format.
1 Church Of Kek
While the occult has found a foothold among liberal circles, it has also captured the imagination of the alt‑right. A particularly noteworthy development is the emergence of the Cult of Kek, a quasi‑religious movement inspired by the internet meme Pepe the Frog and tracing its mythic roots back to an ancient Egyptian deity named Kek, who was depicted with a frog’s head and associated with chaos.
For meme‑savvy alt‑right adherents, Kek embodies a mischievous yet powerful force, and they employ “meme magic” by flooding social feeds with Pepe images to influence reality. In the 2016 election cycle, Kek followers inundated the internet with Donald Trump‑related Pepe memes, believing that the sheer volume of imagery could sway public perception and outcomes.
Gary Lachman, a scholar of modern mysticism, explains that this blend of trolling and incantation mirrors historical propaganda tactics, noting that even the Nazis harnessed supernatural narratives to bolster their agenda. The Cult of Kek thus exemplifies how contemporary political movements co‑opt occult symbolism to amplify their messages.