Lost in the hubbub over Budweiser’s finger-pointing corn-syrup Super Bowl ad was an unprecedented spot from another beer company: Michelob became the first brand to air an ASMR-inspired commercial in such a high-profile setting.

ASMR is the newest sensation. Short for autonomous sensory meridian response, ASMR is an experience characterized by a tingling, sometimes static-like feeling that usually begins on the scalp and moves down the back of the neck and upper spine. A soothing smash hit, ASMR has taken YouTube by storm even while the science behind it remains unsettled.

Now shhhhh. Relax. Unwind. Here are 10 softly spoken, glass-tapping facts about ASMR.

10 ASMR Is A Physical Response—Not Just An Emotional One

Often referred to as “the tingles,” ASMR is a response producing a localized shiver-esque sensation starting in the back or crown of the scalp and moving down the spine. Despite its newness—the term “ASMR” was coined a mere decade ago—studies show that the phenomenon is a physical reaction to stimuli as opposed to an emotional experience (for example, getting amped up by a song you enjoy).

One study was particularly telling. An experiment was conducted in which 110 participants viewed ASMR videos while connected to biological feedback machinery. After people with ASMR watched the videos, their heart rates slowed by an average of more than three beats per minute. What’s more, their skin conductance levels—a measure of physiological arousal—were significantly increased compared to those in a non-ASMR group.

In other words, ASMR is on one’s head rather than in it. Many swear by ASMR as a means of relaxation akin to “meditation with perks.” Additional scientific studies are currently being conducted to measure ASMR’s clinical potential to help alleviate a variety of ailments exacerbated by stress, including insomnia, depression, and anxiety disorders.^[1]

9 That Said, Nobody Really Knows Exactly What ASMR Is

The triggers that typically cause ASMR are well-known, including soft vocalizations like whispering and tongue clicking as well as calming hand gestures often incorporating gentle scratching and crinkling. However, exactly what is physically occurring in someone while experiencing ASMR remains unclear. Even ASMR University, a site dedicated to substantiating the effect via education and research, can thus far only explain how ASMR “might” work.^[2]

These explanations are often parsed to consider the specific ASMR trigger involved. For example, someone experiencing ASMR from a video depicting whispered words vocalized softly, slowly, and in a caring way may be experiencing a surge of endorphins typically associated with parent-infant bonding.

These endorphins then stimulate dopamine, a neurotransmitter associated with desire and motivation, and can even bond with opioid receptors, creating mild euphoria without the need for prescription painkillers.

Another substance that comes into play with most ASMR experiences is oxytocin, a peptide hormone produced in the hypothalamus portion of the brain. Affectionately called the “cuddle hormone,” oxytocin facilitates comfort, relaxation, and decreased stress.

It also contributes to ASMR’s telltale tingles by increasing the sensitivity of endorphin receptors. Oxytocin and endorphins together are also known to diminish cortisol, a hormone released during chronic stress.

8 Whatever ASMR Is, It’s Huge—And It’s Diverse

Among the most popular ASMR artists—often shortened to ASMRtists—is the insistently named ASMR Darling. She has more than two million subscribers to her YouTube channel, with many of her individual videos garnering more than 30 million views. Other prominent ASMR YouTube forums, including FrivolousFox ASMR, Gibi ASMR, and the appropriately named Gentle Whispering ASMR, have over a million subscribers apiece.

But the title of Most Viewed ASMR video of all time is the “Crushing Crunchy & Soft Things by Car.” Featuring (you guessed it) a series of objects being backed over by an automobile, the video has generated an astounding 700 million views. Sorry, “Playing with 10000 Mini Magnetic Balls,” you’ll have to settle for a measly 54 million views.

Though ASMR videos certainly have tried-and-true themes that all prominent artists dabble in—tapping, microphone brushing, hand massage, and facial roleplays—content spans essentially anything that anyone could possibly find soothing. This includes eating, playing dominoes, typing, or just reading a book. A site called ASMR Academy lists more than 50 ASMR video ideas for aspiring artists.^[3]

There are even videos of people reacting to ASMR videos, one of which has been viewed over six million times.

7 ASMR Is A Real Moneymaker

The top ASMR artists are whispering all the way to the bank. The aforementioned Gibi ASMR earns nearly $500,000 per year in ad revenue—not too shabby for a 24-year-old whose real-world skills include scratching, tapping, and, for some reason, pretending to camp out in Japan.

Gibi is far from alone—and she’s far from the youngest YouTuber earning money fluttering hand over fist. In addition to more than a million YouTube subscribers, Makenna Kelly has nearly half a million followers on Instagram. Her ASMR star power earns her about $900 every day—not bad for a 13-year-old.

Along with online gamers, ASMRtists are among the first cyber-born niche to truly dispel the misconception that YouTube sensations can’t sufficiently monetize their stardom. In fact, many have blown that myth to smithereens.^[4]

It’s worth noting that the revenue made by many ASMRtists doesn’t come from online ad revenue alone. The personal nature of the experience leaves many viewers happy to donate to their favorite ASMRtists via PayPal or other online platforms. Some ASMR stars also sell albums (useful, for example, on an airplane with no Wi-Fi), and several sell or endorse trigger items such as signature brushes.

6 There’s Some Really Strange ASMR Stuff Out There

When a novel yet nascent practice like ASMR starts experimenting with other niches, the crossovers can be downright weird. A nod to ASMR’s often nerdgasmic fan base, many ASMRtists have produced sci-fi role play videos. Some mix sci-fi with profession role play—for example, a space travel agent. Here’s one that boldly goes where no ASMR content has gone before.^[5]

ASMR also is making inroads—sometimes via guerrilla marketing—into the online gaming community. ASMR trolling, as it is called, has occurred on a variety of interactive gaming platforms, including the widely popular Fortnite.

And what could be more disarming then whispering over warfare? Enter Call of Duty: ASMR. One online prankster who calls himself “Best in Class” makes a career out of ASMR trolling in various cyber settings, among other impression-based gags.

Some of the strangeness defies genre. Apparently, more than 60,000 people found a video featuring a woman petting an oversized stuffed pig tingle-worthy. And nothing says relaxation like a violent chiropractic adjustment.

Many more serious ASMRtists find such fringe content concerning. They fear that it hurts public perception of a cottage industry that could collapse in mockery if not nurtured correctly.

5 There’s An O.G. Of ASMR: Landscape Painter Bob Ross

The man credited with pioneering ASMR did so accidentally—and died 15 years before the phrase was even coined.

Over a period of about a decade starting in the mid-1980s, Bob Ross filmed more than 30 seasons of his half-hour program, The Joy of Painting. Attempting to appeal to aspiring amateur artists, the public television show taught a simplified painting technique. But thanks to Ross’s rhythmic, shush-shush brushstrokes, gently scraping palate knife, and soothing narration, people began watching more for joy than for painting.

The show was an unexpected smash hit for surprising reasons. (What other painting show aired more than 400 episodes?) Viewers reported an inexplicable, tingly, euphoric sensation, a sort of blissful zoning out while Ross crafted his trademark majestic mountains and “happy little trees.”^[6]

Many reported that the show even sent them off into a peaceful sleep. The paintings, many of which were strikingly similar from show to show, seemed secondary.

To this day, the frizzy-haired phenomenon—whose show only ended due to his death in 1995 from cancer at age 53—is helping people discover ASMR. As his shows are ubiquitous online, many people only realize that ASMR exists after watching The Joy of Painting. From there, they search for answers about the tingly, trancelike sensation it inspires.

4 Some ASMR Has Become Highly Sexualized

As it deals with the pleasure sensors of the brain, at least some correlation between ASMR and sexuality is inherent. Dr. Craig Richard, PhD, an ASMR researcher and founder of the aforementioned ASMR University, notes that the tingles caused by an ASMR video can make viewers feel they are fetishizing the person or object causing this pleasure.

“[ASMR] videos induce a sexual response, but it’s mostly due to the sexual stimuli, not the ASMR triggers,” he says. With conventional ASMR, it is believed that significant sexualization occurs infrequently. Craig says only about 10 percent of people report feeling aroused by ASMR.^[7]

Inevitably, though, some ASMR can become borderline porn. A niche segment known as “erotica ASMR” includes sexual imagery and behaviors combined with ASMR triggering behaviors and sounds designed to stimulate viewers’ brains while they stimulate, well, themselves.

For newcomers to ASMR, there are tells that typically reveal whether an ASMRtist is being intentionally sexual. Cleavage is often a big giveaway. One of the most popular erotica ASMR artists is Valeriya ASMR, a buxom blonde whose bosom is falling out all over the place as she teases viewers with feathers and not-so-subtle mouth sounds. Apparently, she’s quite effective as she’s amassed more than half a million subscribers on YouTube.

3 Hollywood is Getting In On It

What fad would be complete without a roster of actors, musicians, and other celebrities glomming onto it? You haven’t experienced the full brilliance of the modern-day James Dean that is Jake Gyllenhaal until you’ve seen him whisper about his day, play with an antique camera, and twist bubble wrap.^[8] And the ASMoscaR goes to . . . 

Some celebrity contributions to ASMR are, like the Super Bowl spot, sponsorship driven. The YouTube channel for fashion brand Miu Miu includes videos from a variety of actors who’ve created both individual and collaborative ASMR videos designed as 15-second ad spots.

Highlights include former Big Love sister-wife Chloe Sevigny whispering provocatively while wearing sparkly shoes and Ozark star Julia Garner having a whispered conversation with herself and then playing with a bow around her ankle.

Other prominent celebs are either fascinated with ASMR or producing their own videos. A-listers include Ashton Kutcher, Eva Longoria, and Russell Brand.

ASMR is starting to show up on the big screen, too.

In 2017, Battle of the Sexes, starring Emma Stone and Steve Carell depicting the legendary intergender 1973 tennis match between Billie Jean King and Bobby Riggs, became the first major motion picture with a scene intentionally designed to induce ASMR. The scene features Stone at a hair salon with cameras and microphones focusing on hair touching, soft hand movements, gentle voices, and hypnotic scissor-snipping.

2 ASMR Isn’t Limited To Videos

Though ASMR was largely born and made popular via video, fancy microphones and other specialized equipment are not necessary to produce its effects. ASMR experiences in everyday settings are often what inspire popular YouTube content.

In fact, a sensory stimulation that video can’t replicate—touch—can be a highly effective ASMR trigger. Touch-centric ASMR generally involves the body’s more sensitive areas. As in the aforementioned movie scene, haircuts and ASMR go hand in h . . . well, scalp, and both the soles of the feet and palms of the hands can induce tingles atop one’s head.

Soothing hand motions and light flashes also can induce ASMR, and some feel that these visual triggers are more effective in person than on-screen. Something as banal as watching a child at play can produce a tingly trance.

In-person ASMR also is becoming trendy. One such live experience describes itself as an “intimately sized immersive theater performance, maintaining a one-to-one ratio between guides and guests.” One reviewer was less than impressed. Not surprisingly, ASMR providers are predominantly found in liberal-leaning, high-income areas like New York City, San Francisco, and Los Angeles.^[9]

1 Many People Have No Idea What We’re Talking About

Unfortunately, a sizable minority of folks must toil through an entirely tingle-less existence. It’s become commonly accepted that many people are simply incapable of experiencing ASMR.

It is estimated that around 60 percent of people can experience ASMR—20 percent quite strongly, another 40 percent more mildly. That leaves a large portion of the population ASMR-incapable. As ASMR is a physical response rather than an emotional feeling, this tingle-less proclivity is seemingly as random among the greater populace as the inability to roll one’s tongue or wiggle one’s ears.

Though they may find a typically low-key, soothing ASMR video somewhat relaxing, this unresponsive subset stops short of any physical response. They might feel calmer but don’t feel tingles.^[10]

And considering some common ASMR content—including role-playing ranging from facial makeovers to bank tellers—many people who don’t experience ASMR might view it as just plain weird. One prominent British ASMR artist was mocked on a morning show, an incident whose backlash showed both the insensitivity of the host and the burgeoning popularity of ASMR.

Finally, some people are actually physically repulsed by ASMR. A tiny minority suffer from misophonia, also known as sound rage, and can be triggered into anger or panic by some ASMR sound effects.

Christopher Dale frequently writes on politics, society, and parenting. His work has appeared in NY Daily News, Daily Beast, and Salon, among other outlets. Follow him on Twitter at @ChrisDaleWriter.

American history is full of all kinds of violence. Frontier battles, witch trials, social unrest, pioneer problems, labor strife, and the Civil War all combine to make up a small part of the country’s sometimes malevolent history. And along with those dark times often comes a macabre aftermath. Across the country, big cities and small towns alike are replete with tales of haunted houses and ghostly grounds. The afterlife is front and center for so many of us.

For generations, children have spread creepy ghost stories to their friends. They’re not the only ones who love to tell a terrifying tale, though. Americans of all ages don’t hesitate to hype up supposedly haunted spaces. There are plenty of chilling tales off the beaten path too. You may not have heard of these ten spots, but they are all said to be possessed by spirits from another dimension.

10 French Lick Springs Hotel, Indiana

The French Lick Springs Hotel was originally envisioned in the mid-19th century by a man named William Bowels. At the time, he was a doctor in Indiana and wanted to capitalize on the natural sulfur springs found around the town of French Lick. So he built a wellness resort. For four decades, the sulfur springs proved to be a regional attraction.

But things went to the next level in 1888 when French Lick’s mayor, Thomas Taggart, bought the resort. He quickly renovated it into a luxury hotel. He kept the miracle springs and bottled the water for sale. Taggart also added nearly 500 guest rooms, a spa, and two golf courses to the property. The hotel has been a tourist destination for travelers across the Midwest ever since.

That’s not to say it’s totally carefree. In fact, locals believe Taggart’s prized possession to be the most haunted place in all of Indiana. The most frequent spirit spotted around the grounds is said to be that of Taggart himself. Employees always know it’s him because the ghost does the same odd jobs around the hotel as what its owner used to do when he was alive. Observant employees can often smell the spirit coming, too. Taggart’s ghost is said to reek of cigarette smoke, just like the real man did in life. Sometimes, the former mayor’s other-worldly spirit even rides a horse down a sixth-floor hallway!

Taggart isn’t the only apparition who haunts the place, though. Guests swear there’s a bellhop spirit running around as well. In fact, they believe him to be a current employee—until they later see his picture among century-old photographs of the hotel.^[1]

9 Hotel Alex Johnson, South Dakota

Railroad tycoon Alex Johnson built a spectacular hotel in Rapid City, South Dakota, just a few years before the Great Depression. Not one to be bashful, he named it after himself. He put it in a great place, close to the world-famous Black Hills and not far from Mount Rushmore. So it was successful from the outset.

Throughout its century of operation, the Hotel Alex Johnson has hosted presidents, dignitaries, and celebrities. It even got a boost in 1959 when Alfred Hitchcock used it as a location in his thriller North by Northwest. But there’s a dark side to the hotel, too. In fact, locals believe it to be one of the most haunted places in all of the Upper Midwest.

Johnson himself is reputed to haunt the hotel. The man took great pride in his property when alive, so it makes sense he’d want to keep tabs on it after death. But the big issue in the hotel’s history is a string of unsolved deaths that have occurred on the property. Many visitors have reported seeing a little girl running up and down the 8th-floor hallway. For years, reports have come in claiming the girl knocks on guests’ doors and runs down the hall. When visitors open their room doors, she vanishes.

A second more disturbing ghostly guest is known only as the “Lady In White.” Legend has it she was a new bride who died mysteriously at the hotel on her wedding night and has haunted it ever since.^[2]

8 Myrtles Plantation, Louisiana

New Orleans is said to be one of the most haunted cities in America, so it makes sense that it would pop up on this list. The Myrtles Plantation is actually about a hundred miles outside of the Big Easy in St. Francisville, but the Southern spookiness here reigns supreme all the same. The property was an old antebellum plantation that has since become an event center and tourist attraction. Its employees know a thing or two about attracting those guests too. That’s because they boast the plantation is haunted by at least a dozen different ghosts! Legend has it that the Myrtles was the site of at least ten historical murders. With all that grisly violence in its past, maybe it’s no wonder the place is chock-full of spirits.

The most famous ghost on the plantation is known as Chloe. As the legend goes, she was a young Black girl enslaved on the property. At one point, she was said to be forced into a relationship with her owner, a man named Clark Woodruff. Chloe did her best to fight back.

When she was caught peeping through keyholes in the master’s house, Woodruff reportedly cut one of her ears off. Seeking revenge, Chloe poisoned Woodruff’s wife and children. The enraged plantation owner had her hanged as punishment. To this day, her spirit is said to remain on the property. Visitors always know it’s her when they see the green turban the girl wore during her life to cover up her missing ear.^[3]

7 Totten Trail Historic Inn, North Dakota

Two centuries ago, North Dakota was among the territories that saw much of the Old West’s savage violence. So it makes sense the Great Plains state has a smattering of spirit stories. One place, in particular, beats them all, though. That’s the Totten Trail Historic Inn located in the small town of Fort Totten.

The inn sits on the aptly-named Devil’s Lake as part of the Spirit Lake Indian Reservation. The history matters, too: The inn was built just after the Civil War. At the time, government officials were forcing Native American children to attend English-only boarding schools. That was one of the inn’s early purposes, and countless Indigenous children attended forced schooling there.

According to local lore, living conditions at the school were awful. Between difficult daily life and the brutality of their overseers, many children reportedly died. Today, even after the inn has long since reverted to a hotel, the students’ ghosts are said to haunt it. For years, hotel guests have reported mysterious shadows, doors opening and closing at random, and the feeling of being watched. Some have even claimed to see apparitions.

It may not be just Native schoolchildren, either. Another legend claims the inn is haunted by a man and woman who died there not long before its most recent renovation. The couple, the story goes, roam the building wishing it were still as it used to be.^[4]

6 Stone Lion Inn, Oklahoma

The Stone Lion Inn was built way back in 1907 in Guthrie, Oklahoma. At the time, it was used as a private home by the Houghton family. The clan was well-off, and the house showed it with 8,000 square feet spread across four stories of space. In the 1920s, the Houghtons sold the property.

For the next sixty years, it was used as a funeral home. Through its mortuary tenure, it grew to be the nicest memorial spot in all of Guthrie. Then, in the 1980s, new owners converted it into a bed and breakfast. But if they were hoping for a spirit-free experience after six decades of dead tenants, they were sorely mistaken.

Today, one of the home’s best-known spirit roommates is Augusta Houghton. The little girl died of whooping cough in the home when her family still owned it. Now, she’s known to walk the halls and move things around unexpectedly. Guests say she especially likes to swipe toys. The Houghton family patriarch has shown up from time to time too.

Visitors claim they’ve seen his spirit smoking a pipe while strolling down the hall. Other guests have experienced still more strange interactions. Random and unexplained children’s noises echo through the halls and in the bedrooms. Some guests say they were even lucky enough to experience a young spirit subtly tuck them into bed at night.^[5]

5 The Driskill Hotel, Texas

Texas is one of the most haunted places in America. The Alamo’s creepy history alone brings attention, and strange events like the Marfa Lights only add to the lore. But the city of Austin boasts its own incredibly creepy spot: the Driskill Hotel. The beautiful site was first built in 1886 by a cattle baron named Jesse Driskill.

He was a bad dude during his life and lived loudly as a Southern sympathizer who made his fortune selling meat to the Confederate Army. Driskill’s aggressive ways got the best of him eventually, though. Not long after he first opened the hotel, he lost ownership of it in a poker game. Haunted for the rest of his life by the loss, he is now said to haunt the hotel as payback. For years, visitors have claimed to have seen him smoking cigars in various guest rooms.

In addition to Driskill himself, plenty of other ghosts roam the halls. Room 329 is supposedly haunted by one ghost fixated on that spot. Legend has it she killed herself in that room after her fiancé abruptly called off their wedding. Elsewhere in the hotel’s past, a young girl is said to have died there after falling down the stairs in a horrible accident. The girl was the daughter of a high-profile politician, and her death was tragic.

Today, guests swear she can still be seen playing with a toy ball in the stairwell. And on the fifth floor, she is said to haunt a painting in one of the rooms. Employees even swear that famous ghosts call the property home. Late President Lyndon Johnson and his wife, Lady Bird, are both said to be spending their afterlife in the hotel’s beautiful ballroom.^[6]

4 Battery Park and White Point Garden, South Carolina

Stede Bonnet lived a short and aggressive life on the high seas. Born into English wealth on the island of Barbados in 1688, he chose to make a career of piracy. His well-off background earned him renown as the “Gentleman Pirate.” But when death came calling, Bonnet’s noble reputation couldn’t save him.

In 1718, Bonnet and 30 of his charges were hanged in Charleston, South Carolina. The pirate crew had been trying to capture the city when residents fought back and bested the buccaneers. Locals were so upset with Bonnet’s actions that they took revenge on his corpse. They left the pirates’ bodies hanging for days at White Point in downtown Charleston’s Battery Park. The corpses rotted under the South Carolina sun. After they shriveled up, residents tossed the bodies into a marsh.

For other privateers, it was an unmistakable sign that South Carolina wouldn’t tolerate piracy. But for Bonnet’s spirit, the disrespectful burial was an invitation to haunt Charleston forever. Locals say the ghosts of the pirates still glide around the White Point Garden. Unsuspecting parkgoers claim to have seen mysterious faces peering at them in the dark.

Sometimes, in the mist, residents swear they see bodies hanging from the trees. At night, neighbors report hearing screams across the park. Some even say the faces of the executed men can be seen reflected at the water’s edge.^[7]

3 St. Albans Sanatorium, Virginia

The St. Albans Sanatorium in Radford, Virginia, was originally a Lutheran boys’ school. Legend has it that the competitive academic environment was unrelenting. Several boys were said to have committed suicide on campus because of the stressful environment. By 1916, the school was shuttered, and the property was converted into a psychiatric hospital.

Originally, it was supposed to be a notably humane residence. Patients enjoyed a bowling alley, tended to a garden on the building’s roof, and worked a small farm on the grounds. But over the years, the real horrors began.

For decades, sanatorium patients suffered through cruel experimental treatments. Some were given electroconvulsive therapy. Others sustained forced lobotomies. The sanatorium became overcrowded and understaffed too. Living conditions were dangerously bad before it was finally shut down in the 1990s.

However, the negative energy from those experiences seems to have stuck with the building. All manner of ghost fare can be experienced here. Visitors claim to have seen full-body spirits floating through the halls. Shadowy figures and floating objects have been reported. Other guests claim to have heard disembodied voices and been touched by invisible entities.^[8]

2 Bonaventure Cemetery, Georgia

Savannah, Georgia, is one of the most haunted places in America. Centuries of Southern history have created a spooky spiral there. Countless ghost tours operate in the coastal town. Tourists visit just to take in the terrifying tales. And one of the most well-known cemeteries in the city is also supposedly the most possessed.

Bonaventure Cemetery was made famous by the novel and the later film adaptation of Midnight in the Garden of Good and Evil. The grounds are perfectly creepy too. The area is covered with sprawling, foreboding oak trees drooping with Spanish moss. The graves boast ornate sculptures and cryptic monuments. The novel’s famous “Bird Girl” sculpture may be the most known, but endless stone setups serve to shock.

Across the cemetery, strange happenings are commonplace. People have long claimed to hear babies’ cries near the graves of infants. Locals say creepy laughs and invisible dog barks are common. Eagle-eyed visitors even claim some of the gravestones’ statues will smile and grimace at people as they pass by.

The most infamous spirit in the cemetery is that of Little Gracie Watson. Gracie was the daughter of a well-known hotelier in town when she died of pneumonia in 1889. She was just six years old. Ever since her burial, Bonaventure Cemetery visitors have sworn they can see her sitting by her grave. When she does, the statue above the marker is said to bleed from its eyes in mourning.^[9]

1 Kells Irish Restaurant and Pub, Washington

Who says every spirit story has to be spooky? Some are just plain fun! That’s the case at Kells Irish Restaurant and Pub in Seattle, Washington, at least. The pub sits in the Butterworth Building near the city’s famous Pike Place Market. Way back when, more than a century ago, the Butterworth served as the city’s first permanent mortuary.

During the years it was used to house the recently dead, the Butterworth saw no shortage of gruesome mining and logging accidents, homicides, suicides, and all other manner of terrible fates. So it would only seem natural to have those spirits still fill the place today, right?

Maybe so, but these spirits are far from malevolent. In fact, the pub has embraced the building’s macabre past, and the ghostly residents love it. All across the bar, glasses have been known to inexplicably slide off tables. Mirrors will shatter for no reason. Guests say there’s clearly some supernatural force at work inside. But it’s not mean.

One spirit well-known to bar patrons is that of a red-headed girl believed to have died during the flu pandemic of 1918. She likes to play pranks on bar patrons and supposedly even makes toys for children. Another well-meaning ghost known to employees as Charlie likes to pop up in the bar’s mirrors. There’s nothing spooky about him, though. He’s just saying hello. Kells enjoys their ghostly guests, and the spirits seem content to soak up the party atmosphere, too!^[10]